Category: PR
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Why Trust Marketing is Crucial for DTC Brands in 2025 & Beyond
As we move into 2025 and beyond, trust marketing isn’t just a nice-to-have; it’s the bedrock of sustainable business growth and brand loyalty. But what exactly is trust marketing, and why should DTC businesses prioritize it? Let’s dive in.
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Product PR: A Strategic Launchpad for Your New Product
Product PR, or product public relations, is a strategic communication approach designed to generate public awareness, interest, and excitement around a new product or service. It involves crafting compelling narratives, building relationships with key media outlets, and leveraging various channels to reach your target audience effectively. How Product PR Can…
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The Power of Media Quotes: Benefits and Strategies for Startups
Startups often face unique challenges when introducing new products to the market, for example: lack of brand recognition, limited resources and budgets for marketing and promotion etc. Media quotes can be a cost-effective way to generate buzz and reach a wider audience. What is a Media Quote? A media quote…
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